What Is Email Marketing?

Email marketing refers to sending commercial messages to users for promoting a brand, product, or service. It allows businesses to build direct lines of digital communication with their customers and potential customers cost-effectively.

Companies can share promotional content, discount offers, newsletters, and other valuable information with their subscribers through email.

A well-executed email marketing strategy aims to engage recipients with content they want to read. It helps drive sales and leads by sharing timely and relevant messages that get subscribers to take desired actions like purchasing.

Businesses segment their lists and personalize emails based on factors like past purchases or interests to enhance response rates. Metrics like open rates, click-through rates, and unsubscribes help marketers measure and improve their email campaigns over time.

Email marketing is a powerful tool that is for driving brand awareness, customer loyalty, and revenue when done right.

Email Marketing Tools

3 best free email marketing tools and services lookinglion

Email marketing tools are software solutions that enable businesses to develop, manage, and analyze their email campaigns more quickly and efficiently—various marketing tools on the market suit different needs and budgets.

Popular ones include Mailchimp, Constant Contact, and Campaign Monitor, which offer free and paid plans. These tools provide features like email template design, list segmentation, scheduling, analytics, and integration with CRM and ecommerce platforms.

They handle the technical aspects of building email lists, sending bulk emails, and ensuring deliverability. Marketers can use the built-in templates or design custom emails visually without coding.

Tools also give insights into each campaign’s open rates, clicks, bouncebacks, etc. More advanced features include A/B split testing, personalized content, and automated workflows.

Overall, email marketing tools take the guesswork out of creating, launching, and optimizing email programs. They save time and money while increasing productivity and campaign effectiveness.

Email Marketing Services

While email marketing software handles the technical side, email marketing services provide additional support, strategies, and expertise to help companies elevate their email programs.

These services usually include consulting, content creation, and list building. Consultants will audit a business’s current emails and suggest improvements to design, targeting, frequency, and messaging.

They work with clients to develop targeted email marketing strategies and content calendars tailored to their industry and customer base. Some services specialize in list hygiene, like cleaning, appending, and verifying contact records.

Others focus on list growth through lead generation, web form integration, and incentive programs. Content creators develop customized email templates, graphics, and newsletter content aligned with the company’s brand and goals.

Regular performance reporting ensures campaigns stay on track. Outsourcing to an email service partner can take the workload off internal teams while infusing programs with professional guidance and creative services to maximize revenue impact from every email.

3 Best Free Email Marketing Tools And Services Lookinglion

3 best free email marketing tools and services lookinglion

Lookinglion is known for its roundups of top tools and services for digital marketers. Here are 3 of their recommended free options for email marketers on a budget:


This giant in the industry remains one of the best free choices for essential email marketing. You can design beautiful emails, send them to up to 2,000 subscribers monthly, and get excellent analytics. Though more limited than paid plans, it’s fully functional for many small businesses.

Key features

MailChimp has an intuitive drag-and-drop email builder that allows users to design responsive emails visually without coding. It has various templates and themes to choose from.

Users can segregate their email lists into segments based on profile fields, tags, behaviors, etc., and send targeted campaigns.

The automation feature allows the creation of trigger-based email journeys and complex workflows, for example, a welcome series for new subscribers.

Constant Contact

Another very capable free tier allows up to 500 subscribers. Suitable for creating polished emails with a drag-and-drop builder and integrated CRM. The free plan provides engagement tracking and list segmentation, too.

Key features

  • A visual drag-and-drop email builder makes designing professional and responsive emails without coding simple.
  • Access to hundreds of professionally designed email templates across different industries and occasions.
  • Robust tools to import, export, segment, tag, and clean your subscriber lists. Support for double opt-in.


An excellent Mailchimp alternative with no sending limits is on the free plan. Send unlimited emails, and track opens/clicks. The only downside is limited customization versus paid tiers. Still very capable for entrepreneurs.

Key features

  • Drag and drop builder to design responsive emails without coding. Mobile-optimized templates included.
  • Seamless integrates with eCommerce platforms like Shopify, Magento, WooCommerce, etc.
  • The segmented targeting is based on user profile, behavior, location, and other attributes.


These top free email marketing tools offer a variety of powerful features to help users effectively promote their business through email. Mailchimp is ideal for small businesses as it provides templates, drag-and-drop design, and integration with shopping carts even in the free plan. It lets users build beautiful emails, segment lists, and track metrics. Constant Contact’s free plan allows users to send emails to up to 500 subscribers with robust analytics and list segmentation features. Its easy-to-use templates help create professional emails quickly. Finally, SendinBlue stands out with excellent analytics, autoresponders, and a generous 3,000 subscriber sending limit in the free version. It is well-suited for growing businesses as it offers detailed segmentation options and customizable email workflows. Overall, each tool provides robust basic features that help users start email marketing without spending a dime.


Lookinglion is a valuable resource for companies seeking affordable email marketing options without compromising features. The free tools and services they recommend offer a comprehensive feature set typically reserved for paid solutions.

Mailchimp, Constant Contact, and SendPulse provide everything from essential delivery and tracking to automation, templates, and list tools – taking initial campaigns far beyond a trivial test phase.

With user-friendly interfaces, extensive support resources, and integration capabilities, the options set businesses up for success. While usage limits apply to the free tiers, Lookinglion emphasizes they still deliver excellent value and education.

Overall, the roundups help entrepreneurs and marketers identify premium-level options to launch professional email programs with minimum upfront investment. Leveraging even one of the solutions can significantly boost a company’s digital marketing results.

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